I help businesses transform complex challenges into measurable outcomes. My approach consistently begins with identifying the core problem to solve, and framing its scope and impact. I leverage user research to gather deep human-driven insights and blend them with a keen awareness of business directions and technical constraints to develop a strategic vision that not only informs design decisions but also brings innovative solutions to life.
Whether it's refining user experiences or driving strategic initiatives, my process ensures that every decision is grounded in collective intelligence and geared toward measurable, long-lasting results. I naturally position myself in organizations as a crucial asset capable of aligning user needs with business success.
01/ Empathetic and Inclusive Design |
Begin by deeply understanding user challenges through research. Analyze feedback meticulously to transform insights into actionable strategies. Design solutions that are accessible and inclusive, rigorously tested across diverse user bases to ensure usability for all. |
02/ Purposeful Simplicity |
Embrace the philosophy that complexity doesn't necessitate complication. Streamline processes to create intuitive experiences, sometimes adopting the "less is more" approach. Ensure that simplicity enhances functionality without oversimplifying essential features. |
03/ Consistent and Scalable Systems |
Utilize robust design systems with clear guidelines to build scalable products. Ensure every component is evaluated thoroughly before introduction to minimize redundancy. Maintain consistency across interfaces, enabling seamless collaboration between design and engineering teams. |
04/ Informed Decision-Making |
Ground creative solutions in both qualitative and quantitative data. Facilitate collaborative workshops to navigate conflicting data points, ensuring decisions align with user needs and business objectives. Balance ethical considerations with business goals to foster long-term user trust and integrity. |
“On my team, Pascal identified multiple development gaps and brought about a UX prototyping framework that saved the backend developers hundreds of hours. He was also able to capture our audience needs through detailed interviews and his UX research brought forward the two main types of information: findings and recommendations to fill gaps in the global sales communities.”
“In almost every project in my job, I think of how I want to involve Pascal—his background in technology creates a broad UX-based skill set, he can take on all kinds of challenges, and I know he will wrap a unique perspective around his work. Pascal is a challenger, but incredibly fair and open, so he is an excellent partner in innovation and change, for product and processes.”
“One of the standout qualities of Pascal is his collaborative spirit. He is always willing to lend a hand and share his knowledge with the team, fostering a positive and productive work environment. His strong communication skills and proactive approach make him a very valuable asset to any project. If you get the chance to participate in one of Pascal's Design Workshops, don't hesitate!”
Salesforce provides their sales teams and selling partners with a series of tools that help configuring and customizing product demos in minutes rather than seconds. I led the standardization and scale of said demo tools, both from a UX and a technical perspectives.
View more →The demo components library is an internal marketplace for state-of-the-art business apps and solutions for pre-sales employees to streamline the creation of customer-facing demos of Salesforce products. I coordinated the migration and ground-up revamp of the legacy system with a global team of designers and engineers, transforming it into a dedicated AppExchange-style platform.
View more →Customer demos are part of Salesforce DNA. However, their creation requires substantial knowledge and practice that most individuals acquire over time and experience or through a fairly steep ramp up. I orchestrated a cross-functional effort that required significant stakeholder alignment and buy-in. Using a design sprint as a catalyst, we unified perspectives and ultimately drove convergence toward a shared vision and a cohesive user experience.
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